Camel Milk Consumption Trends and Drivers in Rajasthan, India: A Consumer Behaviour Study

The conservation status of Indian camels and their declining population is a growing concern, with the IUCN listing them as a threatened species. The decline in their population is attributed to a decrease in their use for agriculture and transportation, as well as a decrease in demand for camel milk and milk products. However, camel milk has been shown to have various health benefits and has been approved for sale in India by the Food Safety and Standards Authority. The study has explored brand preferences and factors influencing consumers' selection of a brand, concluding that quality and price were the most important factors for consumers. The study highlights the potential of the camel milk industry for economic development and conservation efforts.